Women’s financial roles are evolving rapidly, and understanding their unique financial needs is crucial to creating tailored solutions that can empower their financial independence. Join us as we explore the unique financial landscape women face, the intersection of gender and finance strategies for managing wealth confidently, and ways to empower financial independence. Our hope is to provide insights and tools to help women navigate their financial journey with confidence and success.

Maria Luisa joined Principal Financial Group in 2018 after 16 years as an Associate Agent for a P&C and Financial Services Agency.

She focuses on holistic financial planning for individuals, multi-generational families, and small business owners by educating, guiding, and helping them develop financial behaviors to work towards achieving their financial goals.

Maria Luisa has a passion for travel, is an avid reader and enjoys fitness, especially yoga.