Your employer brand is your brand. A differentiated brand is a critical driver in your organization’s reputation as a workplace of choice. It’s what job seekers consider when applying, improves the quality of the hire, and increases employee retention rates. According to Glassdoor, 86% of candidates are likely to research reviews and ratings before applying for a job. So how will you ensure your organization stands out from the competition? Kathy will share how to create and execute an Employer Branding Campaign that gets measurable results in this session.